2 posts tagged with "strategy"

How much does your video conferencing solution really cost? The answer is often more complex than just the number on your monthly bill.

For businesses evaluating a video platform, the choice between a public SaaS provider (like Zoom or Google Meet) and a self-hosted solution (like plugNmeet) often comes down to a calculation of Total Cost of Ownership (TCO). While SaaS pricing seems simple at first, it hides long-term costs that can stifle growth. Conversely, self-hosting has a different cost structure—one that offers predictability, control, and significant savings at scale.

This article will break down the true TCO of both models to help you make a smarter, more strategic decision.

For most businesses, video conferencing is a utility, like electricity or water. You sign up for a service like Zoom or Google Meet, pay a monthly fee, and use it for your internal meetings. You are, in effect, renting your video solution. And for many use cases, that's perfectly fine.

But what happens when video is more than just a utility? What happens when it's a core part of your product, your customer experience, or your brand identity?

Suddenly, renting becomes a strategic liability. You're building a critical part of your business on a platform you don't control, using an interface that looks just like your competitors', and sending your valuable user data to a third party.

This is why smart businesses are moving from renting their video solution to owning it. By leveraging powerful, self-hosted platforms like plugNmeet, they are transforming video from a simple utility into a strategic asset and a powerful competitive advantage.